Keep It Simple

‘Simple’ is a word that many people forget in business. They seem to think that if you want to achieve a goal that seems difficult, then the process you need to take to get it should be difficult as well. That’s wrong and I have a prime example I want to share with you today.

I heard this from several experienced business advisers, and in my mind it seems true. The problem is that as humans, we tend to think of a goal’s ‘worth’ as being as valuable as the work it takes to achieve it. So if you want a goal of getting a hair cut, you wouldn’t think it very difficult to go to the barbers and get a trim. However, if your goal is to own a Ferrari, then your mind will instantly relate that ‘more valuable’ goal with a ‘more difficult’ route to get there.

This is a problem which I have fallen for many times and is one that is costing businesses a lot of money every day. I know this because I almost invested some money into a software program which I didn’t really need.

I’ve been developing a service for a few weeks now that every webmaster is going to want to use. It’s a web-based service which will help you to get something that all affiliate marketers dream of. This service is simple for the user but has a LOT of backend database and programming work which I have been fortunate to be able to have done myself. The only problem I had was that there is an integral part of this service which I couldn’t get my head round initially.

This problem was something I thought was difficult. So my mind said ‘because the goal is difficult, the path to get there must be difficult as well’. This was a big issue because it lead me to try and get programmers to code up a software tool for me. To cut a long story short, instead of having to invest $100’s in a software tool, I was able to sit down and come up with a very simple solution myself. The solution seems to work better than what the software tool would have, so I am not only excited but relieved about it!!!

I’m going to make a post about my new service very soon, but my lesson has been that even though the goal you want to achieve might seem big or valuable, the process you should take to get there should be kept as simple as possible. And remember – the simpler a solution is to a problem, the less things there are to go wrong. So not only does it make your life easier, it also makes maintaining what ever you want to achieve easier as well, because there are less things to get wrong.